Aimsat Africa connects gospel singing contests, music education, and community. The website design brings participation, discovery, and learning into one mobile-first experience.
Aimsat Africa
Information architecture / User journeys / UI design
Brand and experience direction
The project brief describes a gospel music platform for young talent across Africa. Aspiring singers need an accessible place to share their work and grow; the website brings monthly contests, education programs, performance engagement, and community into one digital home.
The presentation identifies aspiring musicians, mentors, fans, and sponsors as target audiences. Contestant and mentor personas frame the needs around exposure, clear registration, guidance, and tracking progress. A journey map considers the path from discovery and sign-up to participation, feedback, and learning.
A blue, yellow, black, and white palette creates a distinctive visual direction. Montserrat supports the typography system, while the interface gives competitions, performances, and music education recognizable places in the experience.
The longer homepage connects the music-led introduction with the platform’s different destinations. The documented UX goals prioritize intuitive contest participation, accessible learning, mobile-first use, and engagement through voting and sharing.
The presentation establishes the platform brief, audience framing, journey map, visual system, and website direction. The performance and evaluation screen adds a concrete view of the experience. No measured engagement or usability outcomes are supplied; these remain design goals to validate.
